Why we chose to enter the influencer marketing space
#hiddensecret #itsajungleoutthere
There is a vast ocean of influencers out there on
YouTube,
Instagram,
Facebook
and other social media platforms. The data is never ending and
is unsorted.😔
The field needs firms who can
- research on influencers in different categories
-
segregate the data well on basis of required variables like
the niche of influencers, their pricing,
their engagement ratios, their language ,
their target audience and CPV
Each brand in different sectors from
BFSI
to
FMCG
to entertainment sector has a unique vision, different goals,
different requirements, different set of consumers,
different reach and different expectations from advertising
and marketing campaigns.
Hundreds of influencer marketing agencies exist in Indian market
with
- high rates of commission
-
long TAT's and hidden costs with no scope of negotiations
This causes burden on Brands who have a set budget on marketing.
Here at
vmerg
,
-
we have automated tools to revise and enrich our data on a
regular basis
- we charge miminal profit margins
-
we have well integrated verticals which minimise the TAT
We promise our customers quality work and we measure and track
the sponsorship’s success effectively
We provide 24/7 service and we work closely with our influencers
to execute a successful campaign.
We provide
strategies to the Brands as per their requirements and ensure
that they have access to the brand fit influencers.
- - ◈ - - ◈ - -
vmerg provides hassle-free Influencer Marketing
#hasslefree #easycampaign #shortestTAT
Out there in the market, there are endless influencer marketing
companies that operate
-
which don’t have set processes around campaign executions
- do not provide clarity on collaborations
-
they aren’t time bound and they default payments to
influencers
With lack of proper communication influencers find it puzzling
to merge their content with that of brand’s content
Most of the times,
the brand motive behind the
collaborations remain unfulfilled.😞
That’s where we come in...
We have well defined processes for every step of campaign
execution
We help connect influencers and their audience with Brands that
fit with the vision and motto of the influencers.
vmerg
has structured payment methods and works closely with
influencers to execute campaigns successfully.
- - ◈ - - ◈ - -
We need more women entrepreneurs!
#womenstartupowners #womenintech #womenfounders
Entrepreneurship in India is growing at skyrocketing speed from
the past decade. Many women entrepreneurs are entering the
business and start up domains.
Women Entrepreneurs play a crucial role to drive the GDP of the
country. They can accelerate job creation and help women in
their personal and professional circle to be more independent
economically and socially.
Their work aids in
overcoming the gender gap in organized and unorganized sectors
of economy.
vmerg believes that its women entrepreneurs who can cut any
ice when it comes to Business Domains and Start-Ups
At
vmerg
we truly believe in equal participation of our women employees
and interns in operations as well as in decision making.
May it be our
Co-Founder
or our teams in all verticals,
it is women who facilitate us in thriving our business.
It’s with their efforts that we can build the firm’s
foundation strong. We celebrate , empower and support our women
employees and
they are our rock.
- - ◈ - - ◈ - -
Job Creators vs Job seekers
#Createjobs #SME #founderUnder20
In a country with over 62% of the working age group population,
it's essential we look at job markets differently.
99% of our graduates in their final year wait for
the placements from placement cell.
There is a wide
gap between the
- number of pass outs from colleges
- vs
- the number of job posts available in the economy
This leaves most of our youth underemployed and work in sectors
which they aren’t skilled in.
Mass employments in certain Multinational companies is only
adding to the quantity of employees with little focus on their
quality and skill sets.
With a major proportion of youth in India, the focus must be to
Create Jobs & to
start and nourish StartUps.
With India being an evolving country, it stands to benefit a lot
from
foreign investments
unlike highly developed countries which have saturated markets.
That’s where youth can target the consumer base and experiment
ideas at college level. Our youth need to be
taught skill sets at colleges and be given more
apprenticeships.
They must take calculated risks and
focus more on innovation, on creating and executing business
ideas.
Here at
vmerg,
- we believe in innovation
- we believe in trial and error
Its only through our experiments that we can move forward to
reach a spot higher than our last benchmark.
We provide internships exclusively crafted for college
undergrads
- - ◈ - - ◈ - -
Drastic & Irreversible Shifts in Digital Marketing Space
#shiftinthinking #DisruptiveMarketing
So when was the last time you watched saas-bahu serial or the
Nirma ad
on your T.V
Can’t recall? ...
The digital marketing space has turned 360 degree in last one
decade.
A decade back you would watch television ads after
every 20-30 minutes of the serial or movie and
that determined which brand of soap you brought or which brand
of phone you purchased.
But in last 5 years especially due to Covid,
digital marketing
techniques are shifting from more of outdoor media, TV and print
media to content marketing and
Influencer Marketing.
With periodical lockdowns, we spend most of our leisure hours on
social media and we find endless influencers there advocating
different brands of products with a personal touch to
introducing a product and its features.
What’s more interesting is that these influencers can be easily
reached out to and
they connect with their audience at a personal level.
Influencers’ audience trust them and find their work
authentic.
The business of the brands is going to expand rapidly by
collaborating with the influencers who can improve the brand
image and brand awareness.
That’s where we come in,
as an influencer marketing firm
we provide the best influencers
to Brands to execute their campaigns successfully.
